The part of the self-concept that affects your physical condition and ability to achieve your perfect weight is called the SELF-IMAGE. Maxwell Maltz, a plastic surgeon and author of the best seller, Psycho Cybernetics, stumbled onto the discovery of self-image with his patients. Even though he had corrected physical defects and deformities with surgery, his patients often retained their old self-image and continued to see themselves as “ugly,” “scarred,” or “deformed” even though they appeared quite beautiful by society’s standards. As a result, they continued to behave as they always had; shy, retiring, lacking in confidence. This led Dr. Maltz to the conclusion that changing the physical image was not the real key to changes in personality and behavior. There was “something else.” That something else is the self-image. When the self-image is “reconstructed,” the person changes. If the self-image stays the same, the person’s behavior stays the same.

Emerson once wrote, “Of what use to make heroic vows of amendment if the same old lawbreaker is to keep them? Jesus taught that it is folly to put new wine into old bottles or a patch of new material on an old garment. People who don’t understand self-image erroneously put all their attention on changing their eating and exercise behaviors, but the problem with this physical-only approach is that it’s not addressing the SOURCE or cause of the behavior. The source of your behavior is your mental self-image. You are more than just a body. You are a body, a mind and a spirit. You will always act - and can ONLY act - like the type of person you SEE yourself to be in your mind. If you see yourself as an overweight person, you will behave like an overweight person. If you see yourself as a lean, fit and healthy person, you will behave like a lean, fit and healthy person. An overweight person usually doesn’t work out faithfully every day, so why is it any surprise that someone with an “overweight person” self-image would skip workouts? Their brain is programmed to skip workouts. Someone with an “overweight person” self-image usually doesn’t eat healthy, low fat, low sugar, low calorie meals, so why would it be surprising that they cheat on their diet and binge on junk food? After all, their brain is programmed to eat junk food. Is this starting to make sense?

To make a lasting change, you must work on the physical AND the mental planes. Of course you have to change your lifestyle, exercise and nutrition habits, but the real secret is not trying to force new behaviors, but changing the self-image, which controls the behavior. Put your energy on a new mental picture, and the new picture will create new behaviors. Best of all, the new behaviors that spring from a positive new self-image will come without as much effort or willpower because they’re hard-wired into every cell of your body. The “unseen forces” are now working for you instead of against you.

So, let’s suppose you have the self-image of an unfit or overweight person… How the heck do you change it if it’s so deeply embedded in your mind from years of conditioning?

There are four simple steps:

STEP 1: CREATE YOUR NEW SELF IMAGE

The first step is to choose your new self-image. You could say this is goal setting, but your self-image is not as much a “goal” as it is a PICTURE IN YOUR MIND. I was on a conference call with success coach Bob Proctor recently and one of the participants said her goal was to lose weight. Bob said something to her that really struck me. He said, “Have you ever noticed how people are always losing weight and gaining it back? Well, it’s because if you lose something, your subconscious mind will immediately begin looking for it. Instead, you have to release it and be at your perfect weight. And your perfect weight is a not just a goal, it’s a picture.” So what you have to do first is decide what you would really like to look like if you could have any body you wanted. See the picture in your mind. Make it clear, vivid and dynamic. Dream. Fantasize. You’ve been endowed with an amazing creative faculty called imagination. Use it - it’s the starting point of a new self-image and all lasting changes.

Many people get scared at this step and ask only for what they think they can get, not what they really want. It’s okay if this scares you a little. In fact, if your goal isn’t scary and exciting at the same time, then you’re not thinking big enough. Don’t sell yourself short. Ask for what you really WANT. Ignore anyone who tells you to “be realistic.” Take that "lid" off your mind and DREAM! Stay tuned for step two ; Create a written description of your new image...

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